lululemon introduces THE ENLITE BRA


What’s the greatest lesson a woman should learn? That since day one, she’s already had everything she needs within herself. It’s the world that convinced her she did not.
— Rupi Kaur

Ladies, thE NEW Enlite Bra from lululemon will change your life. 

This past week, I fell in love with lululemon even more, but this time it wasn't over lululemon's leggings. This time I fell in love with the ENLITE BRA, a bra that women of lululemon has been working on for over 2 years. As I walked into lululemon on Howell Mill Rd in Atlanta this past Tuesday, I was greeted by so many empowered women that were over the moon about lululemon's newest innovation, the Enlite Bra. I had to try this bra on, and when I had my personal fitting, I understood exactly what all the rave was about. I was able to get an inside look at Luluemon's design-innovation process. Here are couple of immediate things I loved about the Enlite Bra:

  • The fabric of the Enlite Bra is incredibly soft and fit so smoothly onto my skin.
  • The shape of the Enlite Bra is EVERYTHING! My breast comfortably fit into the Enlite Bra, dismissing any prior uniboob issues I've dealt with other sport bras [say goodbye to the uniboob struggle!].
  • The comfort of the Enlite Bra is incomparable. The natural shape of the bra allowed me to jump around and jog in complete comfort. I could move however I pleased and my breast were comfortably happy with every motion. Talk about freedom! 

Back to the event...

The cool part about lululemon's Enlite Bra experience was all of the incredible women at the event [ages from 25-50] that were all apart of a fitness movement called Black Girls Run [INSPIRING!]. How cool is that? It's like having a girl gang that runs every week together that holds each other accountable for keeping up with their fitness. Lululemon sponsored Black Girls Run and I am so grateful to have been apart of this experience, because I learned how important it is to be apart of your community. By joining groups and clubs that interest you in your community, you will instantly feel a sense of belonging and empowerment. 

I joined Black Girls Run on Sunday, in my Elite Bra by Lululemon as we all ran 2 miles together, head to toe in lululemon. Talk about women empowerment! Every woman ran with NO restrictions due to the new Enlite Bra. I felt free. I felt empowered. I felt feminine. I am so grateful to have been apart of such an inspiring and innovative experience. I witnessed every woman embrace their body, their curves, and their age by having the freedom to move and run how they wanted to thanks to the Enlite Bra by Lululemon. Finally, I've found a supportive and high performance sports bra that does not dig into my chest. I can run and jump, but most importantly I can feel like a woman in my new Elite Bra.

Thank you Lululemon for creating the Enlite Bra for women, by women.


xo, Blu